abelTheHUB will be the marketing platform that ENGAGES people in their everyday LIFE, a complement to today's targeted marketing where the end consumer is only reached in their solitude in front of their own screen. abelTheHUB will make marketing fun in REAL life, enable, CONNECT and engage. abelTheHUB will turn everyone into a kind of personal INFLUENCER and everyone will be REWARDED.

abelTheHUB will include a VARIETY of playful and exciting FEATURES, all applied with a REAL-LIFE connection between PEOPLE and the market.